In March 2021, H&M forged a groundbreaking collaboration with ZALORA, marking the brand's debut on the e-commerce platform. Prior to this partnership, H&M exclusively operated through offline stores, making this collaboration one of ZALORA's most significant to date. To facilitate H&M's launch on ZALORA, a range of essential assets was required, including a lead generation page, a dedicated homepage, In-App placements, and Out-Of-Home advertisements.
Additionally, our team designed a campaign sale banner for seasonal and weekly promotions, strategically placed within the ZALORA ecosystem to highlight the brand. As part of the campaign, we curated influencer seeding packages featuring card insertions, H&M clothing, and a lint roller for added flair.
Graphic Designer: Dhany Arliyanti | Image & Photography: H&M
